Our Projects

This pilot demonstrates how strategic music ecosystem mapping can align creative potential with strategic city cultural industry development goals. A key turning point was the collaboration with Mosaic Creativity and Innovation Research Hub (coordinated by HEC Montreal, Canada), where international students and professionals from Canada, France, Spain, Italy, Lithuanian, and other countries co-created the research of the pilot, identified ecosystem gaps, and proposed actionable solutions. This brought global thinking to local challenges, while positioning music as a strategic urban asset.

A practical five-step guide to help cities and organisations design, implement and improve training programmes for the music industry. Developed and tested in local pilot settings, it supports you from identifying participant needs, selecting the right trainers and creating a clear curriculum, to delivering an effective learning experience and evaluating the impact for future improvements.

This guide gives organisers, suppliers, and cities practical tools to reduce waste and run events without single-use items. The focus is on shifting habits towards reusables, cutting litter, and building awareness of the impact of disposables.

Here you will find a number of tips on how to properly prepare and implement a concert, festival or other cultural event. You will learn how to create and promote pro-ecological behavior. Attention is focused on proposing comprehensive solutions based on cross-sectoral cooperation. And the primary goal of the guide is universal environmental education.

This guide shows how conferences linked to festivals or cultural events can create real impact. Events bring people together, create shared experiences, and shape habits. When the energy of live culture is combined with structured dialogue, conferences can speed up the green transition.

Green Fan Travel is a simple idea you can borrow, adapt, or co-develop with us: use real fan journeys to make sustainable travel visible and relatable. It’s a way to show how powerful festivals can be as platforms for change — and how real fans can point the way forward.

This guide shows how to plan and run a Green Music Network Meeting. It highlights the value of bringing people together across sectors – city authorities, event organisers, suppliers, venues, business support organisations, sustainability experts and non-profit organisations – to share knowledge and build solutions. By learning from each other, sustainable practices can be tested, adapted, and scaled.

Urban areas increasingly struggle to maintain affordable creative spaces, even though such spaces are vital for cultural vibrancy and innovation. Developers, municipalities, and creatives often share goals — vibrant neighborhoods, social value, sustainable use of space — yet operate with different timeframes, incentives, and languages. The Creative Spaces workshop tool was designed to address this gap by creating a structured environment for dialogue and collaboration, enabling these sectors to explore common ground and generate actionable concepts for space development and use.

The Innovation Training bridged a major knowledge gap: how to make AI tangible for music professionals. Over six months, Hamburg Music built a hands-on training series focused on data, text, video, and image applications. Key decisions included lowering entry barriers, focusing on practical tools, and maintaining small, interactive groups. 

Music Companies lack entry points to explore ongoing developments in the fields of innovation and AI. They also lack of connections and relationships towards innovative companies and startups. Designated networking events can establish ongoing relationships even extending beyond events and provide a source of information about recent trends and developments.

The MusicTech sector is emerging globally, offering opportunities for innovation and cross-sector collaboration. Growth is often constrained by fragmented markets, complex licensing, a shortage of experienced professionals, and a lack of grassroots-level programmes that support ideas from inception to prototype. TechTrack was designed to address this gap, providing a new model that guides participants from initial ideas to tangible prototypes.

There is a plethora of new AI tools every day. Companies and employees lack time and expertise to assess which tools are useful for them. Current dossier formats like newsletters have more general approaches and aren’t tailored to CCIs and/or music business SMEs. Interesting tools can be directly music- or CCI-related or proven tools that enhance productivity in office applications and routines.

The Innovation Coaching Programme helps music companies identify and realize innovation potential — from workflow improvements to new business models or tech adoption. The pilot translated the abstract idea of “innovation” into concrete coaching processes tailored to SME realities. It now presents a step-by-step approach covering design, participant and coach selection, matchmaking, and evaluation. The revision adds hands-on learnings from our pilot: how flexibility, personal matching, and sector-specific understanding create real impact. By illustrating each step with real examples and templates, the revised text demonstrates how the coaching model can be adapted and implemented in other regions to strengthen innovation capacity across the music sector.

The Music Database and Venue Mapping Tool, piloted by Music Latvia (PP4), was developed to address the fragmented and outdated landscape of music industry information in Riga. Instead of creating a standalone website, the tool was integrated into the existing Music Latvia platform to ensure long-term sustainability, higher visibility, and more efficient maintenance.

The Lateral Entry Programme supports career changers who want to enter the music industry with providing structured insights into industry roles, workflows, and key skills. Through interactive workshops, company visits, and networking opportunities, participants gain practical orientation and build relevant connections e.g. with future employers and industry stakeholders.

The "Deep Dive Music Industry Training Program" is committed to empowering the next generation of music business leaders by providing them with the skills, insights, and connections necessary to navigate and succeed in the dynamic and ever-evolving music industry.

A key milestone during the piloting phase was the decision to structure the Cross-Sectoral Training Programme around modular, short-form video content, enabling flexible access and easy adaptation to different professional contexts. The training focused on four core themes identified through stakeholder dialogue and expert input: generative AI in creative workflows, immersive spatial audio, interdisciplinary collaboration, and entrepreneurial agency for artists. An additional strategic decision was to include a dedicated module on how to create educational video content, allowing knowledge to be further multiplied within local ecosystems.

The course will secure the real needs of the labor market in the formation of industry specialists. The problem concerns not only our city but also the entire region on a provincial scale. The most important moments were to program the course in such a way as to secure the most important aspects related to the knowledge useful to the student, which will allow him to move freely in the labor market.