Tools & Resources
Skills & Capacity

A practical five-step guide to help cities and organisations design, implement and improve training programmes for the music industry. Developed and tested in local pilot settings, it supports you from identifying participant needs, selecting the right trainers and creating a clear curriculum, to delivering an effective learning experience and evaluating the impact for future improvements.

The Lateral Entry Programme supports career changers who want to enter the music industry with providing structured insights into industry roles, workflows, and key skills. Through interactive workshops, company visits, and networking opportunities, participants gain practical orientation and build relevant connections e.g. with future employers and industry stakeholders.

The "Deep Dive Music Industry Training Program" is committed to empowering the next generation of music business leaders by providing them with the skills, insights, and connections necessary to navigate and succeed in the dynamic and ever-evolving music industry.

A key milestone during the piloting phase was the decision to structure the Cross-Sectoral Training Programme around modular, short-form video content, enabling flexible access and easy adaptation to different professional contexts. The training focused on four core themes identified through stakeholder dialogue and expert input: generative AI in creative workflows, immersive spatial audio, interdisciplinary collaboration, and entrepreneurial agency for artists. An additional strategic decision was to include a dedicated module on how to create educational video content, allowing knowledge to be further multiplied within local ecosystems.

The course will secure the real needs of the labor market in the formation of industry specialists. The problem concerns not only our city but also the entire region on a provincial scale. The most important moments were to program the course in such a way as to secure the most important aspects related to the knowledge useful to the student, which will allow him to move freely in the labor market.