Choosing the format

Decide on a format for the dossier, considering frequency (e.g. monthly, quarterly, half-yearly, or any other interval) to balance regular updates with manageable workloads, ensuring it meets the demands of local music companies. You could also think of a one-time dossier that presents the technical state of the art.

In Hamburg, we asked selected member companies that we identified as innovation-interested which format and frequency they would prefer. We also asked them about their preferred format, which was a practical dossier or guidebook about what is currently possible for music-industry-related or more general workflows and processes.

Differentiation

Outline how this dossier will provide value beyond existing resources by tailoring content specifically to the needs identified through interviews with local music companies. Determine which features of AI tools or automatizations (cost, user-friendliness, specific industry applications) are most crucial to the target audience, guiding the selection of content for the dossier.

For us, most AI-related newsletters are quite informative, but not very tailored on the everyday challenges of companies. Together with our service provider we decided that it would be most useful to find about time- and error-prone-processes in music companies of different sizes and subsectors and present possible AI or automatization solutions.

Curation Criteria

Establish criteria for selecting AI tools based on their relevance to the music industry and productivity enhancement, involving experts in the field to ensure credibility and targeted curation.

As we are no experts in the field of AI, we hired specialists with a deeper knowledge of the AI sector. The company has an established newsletter that features general AI-related news with a subsection dedicated to tools for the CCIs. However, it was quite challenging to find the right experts, as there are currently a lot of fake experts out there. A proven product as well as meetings to discuss our ideas helped us to select our experts.

Innovation Coaching Programme